{"product_id":"atomic-hawx-prime-100-gw-boots-2027","title":"Atomic Hawx Prime 100 GW Boots | 2027","description":"\u003cp\u003e\u003cspan\u003eAn easy-to-wear all-mountain ski boot, the Atomic Hawx Prime 100 hits the sweet spot between providing support without forgoing comfort. With a medium 100 flex and mid-volume 100mm last, it’s a great fit for skiers with medium-volume feet looking for a forgiving option. Next-level Prolite offers streamlined, lightweight construction that wraps the foot, with supportive reinforcements in key areas to give skiers the strength and confidence to drive a turn in all conditions. Energy Link, a connector on the backside of the boots, adds next-level control for initiating a turn. Four traditional buckles give you the distinct advantage of being able to independently vary pressure distribution at each buckle location for a custom fit. A heat-moldable Mimic Silver Liner comes with cushioned anatomical shaping that can be further customized through the Mimic heat-molding process. Memory Fit allows for full customization of shell and cuff in minutes. Add volume to the calf area with the removable Adaptive Fit System (AFS) Cuff spoiler.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eFeatures\u003cbr\u003e\u003cbr\u003e\n\u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProlite: \u003c\/strong\u003eLightweight shell and cuff construction with key structural areas reinforced for powerful skiing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemory Fit: \u003c\/strong\u003eAdvanced heat-fitting technology reshapes the plastic cuff and shell to your leg and foot shape\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMimic Silver Liner: \u003c\/strong\u003e\u003cspan\u003eMimic Silver liner offers very customizable Mimic technology with softer next-to-skin materials\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePower Shift: \u003c\/strong\u003eAdjust forward lean and flex index\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"ms-2 d-inline-block align-top\"\u003eLast: 100 mm (Mid Volume)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"ms-2 d-inline-block align-top\"\u003eSole Type: GripWalk (ISO 23223)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Atomic","offers":[{"title":"Black \/ Red \/ 26.5","offer_id":54318445461615,"sku":"AHP100508274","price":499.95,"currency_code":"USD","in_stock":true},{"title":"Black \/ Red \/ 27.5","offer_id":54318445494383,"sku":null,"price":499.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ Red \/ 28.5","offer_id":54318445527151,"sku":null,"price":499.95,"currency_code":"USD","in_stock":false},{"title":"Black \/ Red \/ 29.5","offer_id":54318445559919,"sku":null,"price":499.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.philsskiandboardshop.com\/products\/atomic-hawx-prime-100-gw-boots-2027","provider":"Phil's Ski \u0026 Snowboard","version":"1.0","type":"link"}